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QBerg is a leading Italian Research Institute in Price Intelligence services and analysis of cross-channel assortment strategies.
Founded in 2005 with a mission: equip its customers with the right tools to understand and govern the consumer goods market.
QPoint is our answer to the multi-channel challenge: a platform, which uses the most advanced technologies, able to offer tools for monitoring and comparing prices and assortments of Flyers, Stores, E-commerce and Newsletters.
Tactical research and strategic analyzes, together with the presence of automated reporting, create a valid support for the user who works in the Sales, Marketing, Trade marketing divisions, as well as for Buyer and Category of the trade.
Ad hoc “in store” support, with the activities of our merchandisers and promoters complete the panorama of services that QBerg is able to offer. All this through online platforms that enable the customer to ubiquitary data usage at any level.
Systems, online platforms, numerization and quantization of phenomena otherwise difficult to understand are the basis, but the QBerg team is our added value, the main difference between a Market Research Institute and a simple tool supplier, which cannot guarantee the standards of quality and cross-compatibility of products and prices at the same level provided by our Product Specialists. Not automatic systems, therefore, but individuals.
For 15 years, the sectors in which we operate are: Durable Goods, Consumer Goods, Pharma, Pet, Bazaar, Baby and Do it yourself in a widespread manner, both in Europe and in the Latin American market. We guarantee performance results also thanks to outstanding partners, such as IRI and Technoconsumer in Italy and De la Riva Group and Tracking Retail abroad.